Interior Shot Log

The client has asked me to film the interior's of the cars to inform the video audience how many seats are in each car so that they can see which of the cars is the right one for their wedding.
I have decide to use a camera slider to slide the camera from the outside of the car to the inside and then along the interior to create a virtual tour of the car.I will then slide the camera from the back of the car to the front. I will also be attaching labels to the different sections of the interior to point out and inform the audience of the cars main features.

Code.org Promotional video analysis

This promotional video for Code.org focuses on a teaching school children how to code on computers. The mode of address is professional but also more friendly than formal as the aim of the video is to inspire and show children that coding is fun. The selling point of this video is the star power that they have collaborated with to create the video. Bill Gates, Mark Zuckerberg and other people that created something very successful in the IT world as well as an appearance by Will.I.Am telling us that "Coders are rockstars" ensures that the children will be drawn in and want to learn how to code themselves.

Apple MacBook Promotional Video

This promotional video for the MacBook by Apple uses the codes and conventions of a Production launch/marketing promotional video. The use of the voiceover rather than the often cheesy presenter ensures that the customer/ viewer of the video is receiving the information about the product that they need whilst also seeing the product and its features. The mode of address of the video is formal however the target audience for this video is a wide range of people so instead of just using jargon, that part of its more technically savvy might understand, they also break the information down into simple explanations that everyday people will understand.

Exterior shots Mood Board

These are the cars that I will be featuring in my promotional video. I will be using long shots to show the full car because the branding itself is the classic Jaguar car. This means that I don't need to use any additional branding.

Design Brief

Emails to Promotional Video Client

Lacan in Grizzly Man

Lacan's theory of the 'Lack' is that all humans constantly search for perfection however we will always be one step away from this level of perfect as once we gain something we want there is always something else we want more. This is present in this scene from Grizzly Man where the mise en scene of the dialogue tells the audience that hurricane like winds are building yet he still chooses to remain in the wilderness. This shows that he is risking his own life to stay with the bears. Timothy Treadwell's 'Lack' is the need to be seen as a bear and fit in with life in the wilderness. You could argue that his other lack is the need to be famous as he is filming himself.
The subtitle at the start of this scene shows his dedication to living in the wild as it tells us that this was the last shot of him alive and that hours later he was dead. The footage itself is blurred due to the rain covering the camera, this shows the verisimilitude of the film. Another technical feature that highlights the verisimilitude is the use of the hand held camera and the use of the rocks as a tripod which also shows that Timothy Treadwell wants his survival to be even more impressive as he is living with only his camera and the bears. Timothy Treadwell only uses the natural lighting that he has available to him on the island as he wants to be at one with the bears and not scare them away with lights.