Editing Log

                                                    Editing Session One
After my first filming session I wasn't confident that I could save my footage because of the lighting problems I had suffered and everything being so overexposed. However I experimented with a colour corrector and it worked which meant that I didn't have to scrap everything I had filmed so far. This meant that I could continue editing and piecing together the interiors of the cars and some of the exterior shots, because of this I managed to get through two minutes of my promotional video.

I continued trying to make my two minutes of footage even more professional looking so I added a stabiliser to my footage so that it was less jumpy and looked smoother.

Health and Safety

To ensure that I was safe and that the cars were not damaged whilst filming for my promotional video I had to make sure that when I was using the sliders to film the exterior of the cars that I put a towel down underneath the slider to prevent any scratches to the leather seats. I also had to be careful whilst using the tripod and dolly not to get to close to the cars and damage them. I also had to keep closing the car doors and moving out of the way of traffic while I was filming the cars interiors as cars were driving past me and I didn't want to hurt myself, damage the cars or damage the equipment. In one part of my video one of the cars that I filmed was being driven onto the drive so that I could pan the camera round and follow the car, at this point I had to make sure that I was stood back enough so that the car could pull up safely onto the drive and continue down the drive all in one long take.

I chose not to feature anyone else in my video and only focus on the cars. My design brief from my client stated that they didn't want any interviews and wanted to let the cars promote the business themselves. Due to the fact that I didn't have anyone in my video I avoided the need for talent release forms, this meant that I didn't have to wait around for anyone to sign the release forms and could arrange my filming dates quicker.

Evaluation

Overall this unit has gone well for me and any problems I had was rectified quickly. The final video was finished to a standard that my client said was 'brilliant', the video was successful in promoting all of the cars Grooms On Time have on offer to hire. The feedback I received was mainly positive with the one criticism being that we could have filmed at a nicer location, which I would do if I redid the video.  I completed everything the client asked for during our original meeting: the voiceover, the branding on the Jaguars, the subtitles showing the cars names and the use of customer testimonials.

If I was to do the video again I would try and film in a nicer location, perhaps at one of the buildings that their customers regularly use. I would also go back and get more of the detail from inside a few of the Jaguars as I struggled with these whilst originally filming due to the exposure. However I think my video was a good quality promotional video considering it was the first one I have done, there were a couple of parts that I am not happy with, however there are a couple of parts that I think are really nice, the pull focus onto the bottle of champagne as well as the go pro footage I used. During this unit I applied a lot of techniques that I had learnt this year: pull focus, voiceovers and the use of the slider.

I chose to use the camera slider to get a professional finish on the virtual tour of the cars interior. The slider enabled me to slide the camera into the car, on a tripod, smoothly. I also used the slider to glide the camera along the back seats, for when I was going to describe the leather seats; this meant that this piece of footage wasn’t shaky or jumpy.  However there were points where I wanted to use the slider but couldn’t due to the slider being unable to reach where I wanted it to. My original plan was to have the camera slide from the back seat to the front of the car and to then focus on the details in the front of the car. I managed to do my idea once however it looked messy so I came up with the idea of not using the slider but of taking the risk and doing it handheld. The result of this was that my footage was a little shaky but this was easily fixed during editing when I put a stabilizer on the footage.

I chose to include some of my favourite camera techniques in my promotional video that I had learnt and developed over this year. I played around with using the dolly and tripod; I ended up using these to show the cars driving onto the locations drive.  I also experimented with the camera’s focus because I like how the pull focus draws attention to the subject of the camera. I used the pull focus a couple of times in my video to pull the attention onto the most important things that I wanted to promote, these were the Jaguar hubcap and the bottle of champagne. I wanted to focus on the Jaguar brand itself as this was the biggest selling point of the business as people want to buy into a well-known and classic brand.

The first problem I encountered was having to reschedule my first filming session due to the weather. The rain meant that I was unable to film the cars because the owner didn't want to uncover them all and get them wet, this also would have affected my exterior car shots as the rain drops would have made the shots look messy. I quickly resolved this issue by rescheduling to another date. This second date was where I encountered my second problem. The second problem I faced was also due to the weather, however this time it was due to the sun. I still went ahead with the filming despite the sun meaning that no matter how many times I changed the ISO and the aperture of the camera it was still ridiculously overexposed however I focused on the interiors of the cars instead. I still got a few bits of exterior footage and fixed them in editing with a colour corrector.

One issue I thought I was going to face was getting the permission or having to pay to film outside of Coombe Abbey. However because I am not a professional and it was my clients Go Pro I avoided having to do either of these which meant I didn't have to spend any money or waste time waiting for permission. At the start and end of my promotional video I used an image of all of the cars owned by the 'Grooms on Time' company in front of one of the locations that is regularly used as a wedding venue, I didn't need to get permission from the owners of the building themselves because they had already given permission for the image to be on my clients website and whatever the clients wanted to use the photos for.

Amazon Go Promotional Video

The setting of the video is a supermarket, which is a relatable setting for pretty much anyone. The voice over and the range of middling and close ups show us the Amazon Go being used as people do their shopping which allows people to see how the Amazon Go will benefit them in their everyday tasks and will make them more likely to purchase one.

The non-diegetic voice over used in the Amazon Go has an informal mode of address, the lack of jargon used in the video makes the video more accessible to a wider audience range meaning an increase in the sales of the Amazon Go.

Gantt Chart

I made this Gantt Chart to plan the best use of my time and keep myself on track to complete the promotional video on time. I wanted to make sure I was using my time wisely and was always working on something.

Footage used

Day One:
Although I struggled with the exposure on first shooting session I was still able to use most of my interior shots of the cars. I got my favourite shot on day one of filming, the champagne bottle. This is my favourite due to my experimentation with pulling focus.

Day Two:
I asked my client if they could attach a Go-Pro onto one of the cars and film when they next went out in it. The client then gave me the footage to include in my video. This footage is some of my favourite in the video.

Day Three: My third and final filming session was the best one because I got most of footage just from this session. I managed to get perfect exposure with an ISO of 100 and therefore I was able to get all of my exterior footage on this day.

Visit Greece- Promotional video analysis

This promotional video is promoting the culture of Greece and where to visit to gain different parts of the Greek culture. Instead of using a voiceover or a presenter this video instead displays the information through labels on the screen. The non diegetic music used doesn't stereotypically sound like greek music. The music isn't relaxing but it also isn't too loud and overpowering but it does fit the style of the video. The video has the codes and conventions of a virtual tour as it points out the different parts of Greece and what is available for the tourists to do/see. Labels are used to show us the names of boats and a tagline that describes that boat such as Pausanias- the first travel guide'.  The video also features time lapses to show how the Greek architecture withstands the passing of time.

Feedback on Video

Promotional Video

Promotional Video script

Script for Promotional Video

Grooms on Time specializes in offering our chauffeur driven cars not only for the bride but for the groom too, with a fantastic choice of two and four seater cars to choose from to ensure that you arrive in style at the church or venue. For the bride we have our S-Type and Mark II Jaguars and for the groom two identical E-Types and an XK140. We also offer a surprise service where the bride can book one of these cars to surprise her groom on the special day.

Florence is a S Type Jaguar and is one of the Bridal cars on offer. She has a sumptuous leather interior and walnut veneer dash to ensure the bride arrives in style.

We offer a professional and friendly service with smartly dressed drivers who will strive to make sure that your day is special.  We understand that everyone's wedding is unique and so offer a flexible service tailor made for your day.  All our cars are maintained to a high standard and come with ribbons and bows and a complimentary bottle of champagne in the bridal car for the onward journey to the reception.

Grooms on Time only take on one wedding at a time to ensure that you and your guests can have photographs with the cars without being rushed.

We generally operate within a 20 mile radius of the business, covering much of Warwickshire, Leicestershire and Northamptonshire.

Our iconic E-Type Jaguar TYP3 E is the grooms' favourite.  With a V12 engine and the perfect combination of red bodywork and chrome wire wheels, this is guaranteed to make your groom's day.

Often booked as a surprise by the bride to give her husband-to-be a treat for his journey to the church or venue.

Louie is our 1964 Mark II Jaguar - like the 'Inspector Morse' car. He compliments Florence beautifully as our second bridal car which can be used to take the bridesmaids too.

Louie can also be booked to take the groomsmen as he can seat up to four people.

Our second E-Type, TYP 12E is also a V12 Jaguar in identical colour to TYP3 E and therefore is perfect for taking the groom and best man separately to the wedding in convoy which guarantees the wow factor on arrival. This car also has chrome wire wheels, with leather interior and additionally has a sunroof for warmer Summer days.

Day 1 Filming analysis

                                                                         Equipment:
Canon DLSR
Tripod
Dolly
Camera Slider

This filming session didn't go as well as planned due to constant changes in the lighting. Due to these changes most of my footage was overexposed. I still managed to film the interior of two out of four of the cars, as two were at events. Going forward I am going to edit what I already have to see if I can fix/use what I have already filmed and then arrange another date to film the rest of the cars exteriors and interiors.

Another problem I had was that the camera slider I was using was to short to reach from the back of the car to the front seats, therefore I have had to adapt how I used the slider. I instead slid the camera from one side of the backseat to the other to show of the car's leather seats.

Car Information

Interior Shot Log

The client has asked me to film the interior's of the cars to inform the video audience how many seats are in each car so that they can see which of the cars is the right one for their wedding.
I have decide to use a camera slider to slide the camera from the outside of the car to the inside and then along the interior to create a virtual tour of the car.I will then slide the camera from the back of the car to the front. I will also be attaching labels to the different sections of the interior to point out and inform the audience of the cars main features.

Code.org Promotional video analysis

This promotional video for Code.org focuses on a teaching school children how to code on computers. The mode of address is professional but also more friendly than formal as the aim of the video is to inspire and show children that coding is fun. The selling point of this video is the star power that they have collaborated with to create the video. Bill Gates, Mark Zuckerberg and other people that created something very successful in the IT world as well as an appearance by Will.I.Am telling us that "Coders are rockstars" ensures that the children will be drawn in and want to learn how to code themselves.

Apple MacBook Promotional Video

This promotional video for the MacBook by Apple uses the codes and conventions of a Production launch/marketing promotional video. The use of the voiceover rather than the often cheesy presenter ensures that the customer/ viewer of the video is receiving the information about the product that they need whilst also seeing the product and its features. The mode of address of the video is formal however the target audience for this video is a wide range of people so instead of just using jargon, that part of its more technically savvy might understand, they also break the information down into simple explanations that everyday people will understand.

Exterior shots Mood Board

These are the cars that I will be featuring in my promotional video. I will be using long shots to show the full car because the branding itself is the classic Jaguar car. This means that I don't need to use any additional branding.

Design Brief

Emails to Promotional Video Client