Music Video analysis 3

I have decided to analyse Sing by Ed Sheeran because I am planning on doing a different Ed Sheeran song for my music video and I wanted to see the ideas in some of his other videos. This video is in the conceptual/experimental type of music video. This video is an experimental one because of its use of a puppet which looks like and is meant to be Ed Sheeran.
The puppet even has iconography that Ed Sheeran is well known for such as his ginger hair and tattoos.

This puppet is the only one used in the video and is put in what we would consider normal situations such as driving or going to a bar however it becomes unusual when the audience see that no one is controlling the puppet because through the use of clever shots such as mid or close ups the camera tricks the audience into believing that the puppet is moving and singing on its own. The camera remains static at certain points as the puppet walks closer to the camera and then a jump cut is used and a close up of the puppet shows that he is now past the camera and is walking away. A close up of the the puppet then shows us him looking and singing into the camera which is usually used when the singer wants to create an emotional connection with the audience. However because of the camera never revealing the person controlling the puppet it does trick the audience into gaining this human emotional response to the puppet.

 A wipe is then used and the puppet is now sat in a karaoke bar. The mise en scene in the background of this shot is empty beer and alcohol glasses. The use of these glasses is common iconography of a bar however by placing it next to a childlike puppet it almost feels wrong. The puppet continues to be juxtaposed against the childlike idea of a toy puppet. This is shown through the mise en scene of a strip club, the puppet is shown throwing money at females as they dance. This is also shown through the mise en scene of the puppet kissing and dancing with different women as well as drinking and smoking with them. The use of the puppet is what makes this video experimental as it continues to make the puppet appear normal and mix with other humans.