Carol Vernallis, is a music video theorist, her journal 'The Kindest Cut' looks at difference between film and music video editing. She mentions the role of editing, meaning and continuity, how image and sound are synchronised, star image and close ups of the artist in music videos and how editing affects this.
Carol Vernallis theory can be divided into four main categories, that she believes are the most important.
- Narrative
- Editing
- Camera movement and framing
- Diegesis
Narrative:
The music video is a visual to the narrative so that whatever we see on screen reflects the lyrics of the song. However the narrative might not always be completed and the music video can appear as fragmented.
Editing:
A convention of music video editing is the fact that it can break the conventions of continuity editing. Also the editing can become a vital part of the music video and even be the reason for the video, before a narrative. Which moves away from the boundaries of continuity editing. Music videos always have a certain style of editing that are easily recognisable by typical conventions such as:
- Jump cuts
- Breaking the 30 degree rule
- Cutting to lyrics or the beat of the music
- Juxtaposed frames
Camera movements and framing:
Vernallis suggests that establishing shots are one of the main elements in a music video, and are frequently used along with close ups of the subject. Vernallis also said that music videos use a lot of master shots also called Extreme shots. The camera can also move in time with the lyrics or the beat of the song. The style of framing in music videos are also quite distinctive depending upon the genre of the music video.
Bibliography: Vernallis, C. (2001). The kindest cut: functions and meanings of music video editing. Screen, 42(1), pp.21-48.
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