Amazon Go Promotional Video

The setting of the video is a supermarket, which is a relatable setting for pretty much anyone. The voice over and the range of middling and close ups show us the Amazon Go being used as people do their shopping which allows people to see how the Amazon Go will benefit them in their everyday tasks and will make them more likely to purchase one.

The non-diegetic voice over used in the Amazon Go has an informal mode of address, the lack of jargon used in the video makes the video more accessible to a wider audience range meaning an increase in the sales of the Amazon Go.