Music Video analysis 2

Adele’s music video for ‘When we were young’ was filmed in a studio with just her performing the song therefore the style of the music video is a studio performance.  The use of a studio performance shows the more laid back and real side to the artist, as they don’t use any real narrative or special effects as they would in a stadium performance. The idea of the ‘normal’ side of Adele is shown throughout the music video for ‘When we were young’ as the video starts with a mid shot of Adele and her crew preparing for the video. One of the crew is doing Adele’s make up whilst talking to her, we see and hear Adele laughing at something he has said. The diegetic sound of the crew and Adele all talking adds a sense of verisimilitude to the video. The idea of the audience getting to see Adele as she is doing normal things is something that they don’t usually see, this interests the audience and encourages to like her ‘normal’ everyday personality and therefore buy her albums.  The inclusion of Adele’s crew in the video also shows that Adele isn’t just a perfect image of a pop star and that she is showing that professionals help her obtain this image, which yet again makes Adele seem more down to Earth and normal and people are more likely to buy music on someone they like and can relate to.

The mise en scene of the instruments that are used are shown through a wide shot of the guitar and the piano. A jump cut is then used and a close up then reveals to the audience that the piano is now the source of the diegetic music. The use of showing the instruments being played in the music video helps to emphasise the sound of the song. As the camera pans round to Adele it shows that she is the most important one in the video, as she is standing central on her own.  A zoom in is then used so we then get a mid shot with the focus point Adele’s face. Adele then looks into the camera directly, which makes a connection with her audience.