Apple MacBook Promotional Video

This promotional video for the MacBook by Apple uses the codes and conventions of a Production launch/marketing promotional video. The use of the voiceover rather than the often cheesy presenter ensures that the customer/ viewer of the video is receiving the information about the product that they need whilst also seeing the product and its features. The mode of address of the video is formal however the target audience for this video is a wide range of people so instead of just using jargon, that part of its more technically savvy might understand, they also break the information down into simple explanations that everyday people will understand.