Code.org Promotional video analysis

This promotional video for Code.org focuses on a teaching school children how to code on computers. The mode of address is professional but also more friendly than formal as the aim of the video is to inspire and show children that coding is fun. The selling point of this video is the star power that they have collaborated with to create the video. Bill Gates, Mark Zuckerberg and other people that created something very successful in the IT world as well as an appearance by Will.I.Am telling us that "Coders are rockstars" ensures that the children will be drawn in and want to learn how to code themselves.